Retail CRM
Get to know your customers like never before
Follow the leaders in customer engagement
25 years
in the retail CRM business
250M
consumers engaged in our CRM & loyalty programs
80 brands
run Aptos CRM solutions
A happy customer is a loyal customer
Show shoppers just how much you appreciate them with retail CRM tools that help you engage with them across all touchpoints.
- Single, 360-degree view of every customer
- Personalized offers
- Powerful segmentation
- Loyalty and rewards programs
Aptos CRM Data Sheet
Aptos CRM enables a structured five-step process for acquiring and applying customer knowledge to improve retention and sales.
Download the data sheet
Turn data into conversation-starters
Get a 360-degree view of each of your customers and what they're looking for, using the Aptos CRM cloud-based database.
- Understand product affinity, customer loyalty and response to promotions
- Develop and support complex customer segmentation strategies
- Create and maintain personalized, mutually beneficial customer relationships, including through social media analytics
Become a smarter marketer
Intuitive campaign and promotion tools help set up omnichannel campaigns and promotions, manage their execution and track results.
- Complex customer segmentation strategies
- Reveal relationships between customer, product, store, web and social
- Manage multiple loyalty programs with targeted communications
- Track and increase lifetime ROI for every customer
The Buckle Takes on Its Largest IT Project Ever
The company then decided it was time to move away from some of its home-grown solutions to purchase best-of-breed retail technology.
View the case study
Loyalty is a two-way street
Create, manage and track loyalty programs designed to consistently delight and surprise customers to keep them coming back.
- Flexible loyalty incentives and rewards
- Personalized by segment or shopper
- Complete omnichannel integration, including native support for clienteling and guided selling tools
- Centralized management across banners, brands, channels and region
Integrated solutions designed to
help you adapt and differentiate
Assortment Planning
Customers' tastes are always changing, and your assortments should reflect those changes. Aptos' Assortment Planning helps you stay one step ahead.
Explore Assortment PlanningPoint of Sale
Deliver personalized store interactions that easily adapt to keep pace with the rapidly evolving role of the store in the customer journey.
Explore POS