Aptos 2019 Golden Quarter Consumer Survey

The Golden Quarter – the peak retail sales period from October through December – presents unlimited opportunity to win customer loyalty and increase sales. However, simple missteps can cause shoppers to stray to a competitor.

To help retailers understand shoppers’ evolving expectations in the Golden Quarter, Aptos surveyed 4,000 consumers (2,000 in the UK and 2,000 in the US). We listened, analyzed and reported on respondents’ feedback on key topics including store experiences, stock availability and omnichannel purchase journeys.

The resulting report offers retailers a blueprint to guide their strategies in the Golden Quarter and in the year ahead.