UK shoppers speak out: Integrated, informed and empowered stores are still relevant

Despite the relentless rise of digital shopping channels, UK shoppers remain deeply connected to brick-and-mortar stores. Respondents to a recent Aptos/YouGov survey of 2,000 shoppers in the UK told us they value the ability to try items before purchasing, interact with helpful staff and enjoy services like click-and-collect—all features that make stores vital in today's shopping experience.

Critical insights from the survey include:

• Store visits continue apace: 61% of shoppers visit stores multiple times per month, highlighting their ongoing relevance.
• Connected store experiences: Features like click-and-collect services, ease of returns, and personalised assistance encourage repeat visits.
• Omnichannel expectations: Shoppers expect stores to meet their omnichannel needs through empowered and informed employees armed with modern tools.

To keep stores relevant in the future, retailers must ensure their staff are empowered with modern tools and technology to meet shoppers' evolving needs. Solutions like Aptos ONE enable stores to create seamless experiences, blending the convenience of online shopping with the personal touch of physical retail.

View the infographic to learn more about what UK shoppers have to say about the present and future of the brick and mortar store.