Curbside Pickup: Best practices and examples of an omnichannel use case that is no longer “nice to have”

As consumers and retailers strive for safety and social distancing, the COVID-19 pandemic has changed shopping behaviors in many ways. One of the most noticeable changes has been the sudden rise of curbside pickup as a primary order fulfillment option.

Curbside pickup is an ideal solution for both shoppers and stores: Consumers still want the instant gratification that comes with store pickup, and retailers want to try to sell as much of the inventory that has been “frozen” in their stores as possible – and to keep their customers and their store teams safe.

This latest Aptos iPaper digs deep into the emergence of curbside pickup as a fulfillment powerhouse, and examines the best practices and lessons learned from early movers across all retail sectors.