Constantly changing channels, transactions, services and markets are no match for proven Sales Audit tools
Unlocks Omnichannel Agility
Most have ambitious Unified Commerce goals, but far fewer have confidence in their ability to achieve those goals. And those struggles to execute are reflected in the customer experience.
Despite the challenges, shoppers' expectations continue to accelerate.
IT Leaders' Unified Commerce Confidence
Source: Aptos Bain 2023 Unified Commercec Retail Survey
Have tools and resources to execute
Think UC strategy is clear and well-defined
55%
75%
45%
Issues Shoppers Report Experiencing In-store in the Last Three Months
Source: PwC 2023 Global Consumer Insights Pulse Survey
Large queues in the store
Unable to purchase an item due to out of stock
Reduced product ranges available
Longer delivery time promises than desired
Order delivery delays
66%
63%
61%
56%
NEXT
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Have ambitious UC goals
Sales Audit
Customer expectations come at us fast and furious and it’s often a struggle for retailers’ Unified Commerce strategies to keep pace.
Sales Audit unlocks omnichannel agility
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Evolving payment preferences
SECTION ONE
New shopping experiences
SECTION TWO
More fulfillment options
SECTION THREE
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Ever-expanding customer expectations
SECTION FOUR
Payment preferences are indeed shifting rapidly. Retailers must keep pace, or risk losing customers to competitors with more flexible payment options. But they must also proceed carefully. Every payment type retailers decide to add increases data complexity, which can have significant implications to the customer experience and to financial performance.
Relatively recently, payment preferences have begun to evolve significantly…and rapidly.
Even biometrics appear to (finally) be poised for meaningful growth
Source: Global Payments 2023 Commerce and Payments Report
46%
of consumers believe biometrics are more secure than passwords or PINs
86%
of consumers are now interested in using biometrics for payments
70%
of businesses indicate they will accept face or fingerprint payments in the future
Did you know?
Aptos Sales Audit can help retailers integrate new payment technologies in a few short days.
How we do it
Adding payment types with Aptos Sales Audit is a simple matter of adding a tender type, updating the transaction log configuration and testing the POS feeds.
What this means for omnichannel agility
Within literally a couple days, enterprise databases — and all the downstream systems, reports and analytics — will accurately reflect the new payment option.
A bonus benefit
In addition to keeping pace with customer preferences, tight payment integration can help determine how your customers prefer to pay and which payment methods are the most lucrative in terms of average order size, highest margin items, etc.
Source: SNS Insider Strategy & Stats
£140
£120
£80
£40
£100
£60
£20
2022
2023
2024
2025
2026
2027
2028
2029
2030
£0
(Billion British Pound Sterling)
Global Wearable Payment Device Market
Source: Global Data 2023 Payment Instrument Analytics
2021
Global Mobile Wallet Payments
Source: Exploding Topics 2023,2024 BNPL Statistics
£500
£1000
£1500
£2000
2020
Buy Now Pay Later Market Value
Section One
Desires for new experiences range from immersive to self-service
Clearly, experience preferences show no sign of slowing down, and most new experiences require integration to new transaction management technologies. Every new transaction type must be reflected in numerous enterprise systems, and every new transaction must be verified and audited before it lands in those downstream databases.
And while store livestream shopping (outside of Asia) remains rather low...
Global Social Commerce Revenue
£4000
£6000
42%
want more creative experiences from stores
59%
think stores will allocate more space to experiences than product by 2025
of UK shoppers say they will spend more in stores that offer experiences and product
Self-service options (and the supporting technology) look poised to grow in a big way.
Social shopping — available on many platforms that require enterprise integration — is also poised to grow rapidly.
25%
UK shoppers purchased during a Livestream
36%
US shoppers purchased during a Livestream
The future of store livestreams definitely looks promising (with a long list of platforms to be integrated to help you sell while streaming).
47%
US and UK shoppers Age 19-25 purchased during a Livestream
Source: Influencer Marketing Factory
Global shoppers’ attitudes toward store experiences
Source: Westfield
Aptos Sales Audit can help retailers integrate new transaction sets from experience and selling platforms in a few short weeks.
Each new transaction engine is added via its own unique metadata map, which ensures consistent accounting of each transaction element across all the various technologies in place.
The most robust transaction sets can be mapped and tested in 40 days, while less robust transaction sets can be completed in even less time.
In addition to payment preferences, shoppers are definitely seeking new shopping experiences as well.
Store Experiences Global Consumers Find Appealing
Self Checkout
34%
Scan and Go
24%
Immersive Experiences
Source: RBR London, Mobile Self-Scanning and Checkout-Free 2022
36,600
46,000
161,000
Number of Global Stores Offering Scan & Go Checkout
Global Self Checkout Market
Section Two
Click & Collect from the store — whether at curbside or inside the store — will continue to grow as well. Shoppers also have a strong affinity for cross-channel returns. And when they do return in store, it often ends well for the store (as long as all the return data is integrated across channels, of course).
Expectations for delivery speed continue to escalate and there is no shortage of delivery companies willing to help. Click & Collect from the store – in all it’s forms – will continue to grow as well.
Shipping orders from stores can help with speed, and that option looks poised to grow.
41%
of UK retailers indicate that Ship from Store will be a good future option for their customers
The Future of Ship from Store
Source: Retail Gazette and Amazon Shipping
Global Click & Collect Market
£400
£600
£200
Global Same-day Delivery Market Growth
Source: Statista Social Commerce Revenue Worldwide
£10
58%
Preferred Returns
In-store
Ship
Source: Logistics Matter
European shoppers' online order return behaviors and preferences
Actual Returns
Aptos Sales Audit makes it easy for retailers to add fulfillment options by quickly integrating new service providers, technologies and platforms.
Each transaction type, to and from each source, is mapped using our proprietary translation tool to make it easy to standardize and integrate to all types of transactions and transaction types.
Most translations can be completed in a few short weeks, with simpler transaction sets requiring even less time to get up and running with new fulfillment options.
And of course, the omnichannel fulfillment options that customers expect are continuing to evolve rapidly as well.
As a result, timely, accurate and reliable integration of transactions across channels and services will become more and more important as cross-channel preferences expand.
And when the stores need to deliver the goods to the shopper, there is no shortage of companies willing to help.
Additional Purchase Online
44%
Additional Purchase in Store
Yes
European shoppers’ buying behaviors when returning online orders
No
Section Three
Keeping pace with shifting customer and market demands is an ongoing battle. Constantly changing conditions. Ever-expanding sales channels. Diverse geographies, regulations and banners.
What it all means: Omnichannel Agility
Customer experiences are increasingly complex in the age of omnichannel, and they show no signs of slowing down.
Enter Aptos Sales Audit. More than 200 retailers rely on Aptos Sales Audit to ensure they keep pace with changing omnichannel expectations. Our solution makes it easy to integrate, capture, clean and consolidate transaction data from your unique range of channels, countries, currencies and data types.
Cross-channel Fulfillment
Typical Number of Days to Live in Aptos Sales Audit (actual duration dependent upon complexity)
Typical days to live in Aptos Sales Audit for new transaction elements and experiences
New Experiences
New Payment Types
0
10
20
30
40
50
About Aptos
Aptos Sales Audit lays the foundation for the successful Unified Commerce enterprise. Our solution brings order and speed to a complex transaction environment, and accuracy to the constant flow of data downstream. From support for global countries, currencies and languages, to end-to-end integration with channels, payment providers and fulfillment providers, Aptos Sales Audit simplifies omnichannel retail. And with an equal focus on integrity and agility, our solution is uniquely positioned to support your enterprise from within. So you can protect your enterprise and drive growth simultaneously.
Learn more
Section Four
Download the Aptos Sales Audit data sheet
