Have you (and your customers) outgrown your POS?
Answer a few questions to see if you should consider Unified Commerce.
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Source: Unified Commerce Buyers’ Guide
In the new era of retail, it’s all about agility and flexibility. One day, a customer may want to leisurely stroll through the aisles and engage a knowledgeable and informed sales associate for advice. The next day, she may want to quickly grab an item and go. Does your POS support these different needs and purchase scenarios so you can maximize the revenue potential of each individual customer?
Question 1
Are your stores able to offer a variety of integrated services and experiences, ranging from full-service to self-service to customer order pick-up?
YES
NO
Please select an answer to continue.
90%
of retailers indicate that having the ability to flexibly use store space to suit different strategies is important to their success
When customers step inside your store to pick up BOPIS orders, they’re very likely to look for additional purchases. While good for your bottom line, these add-on purchases can also create unwanted friction: In over 90% of retail stores, it takes at minimum, a second transaction, if not another stop at a different point of purchase to complete the sale. Does your POS empower store associates to recommend and sell items to shoppers right at the point of fulfillment, on the same order?
Question 2
Can your store associates add additional items to BOPIS orders when customers come to your stores to pick up their orders?
of retailers surveyed are able to add additional purchases to a pick-up order within the same transaction
5%
Only
Associates have always been your stores’ most critical assets. But now, you’re asking them to juggle more tasks than ever before. You need to empower them with tools that help them succeed. Mobile selling can power up associate productivity and also support a more engaging and immersive customer service experience. Does your POS enable your associates to process sales whenever and wherever a customer is ready to check out?
Question 3
Are your associates able to serve customers and process transactions on mobile devices, no matter where they are in the store?
of retailers are able to process sales transactions anywhere in the store
20%
The advent of pop-ups and experiential retail has brought the saying “be where your customers are” to an entirely new level. If you’re looking to test new store concepts and markets — or even collaborate with local partners during festivals and other local events — you need a system that supports these experiences. Is your POS flexible and mobile without sacrificing capabilities like inventory visibility, order management and online ordering?
Question 4
Can you easily process sales and service transactions at festivals, sporting events, activities and other customer “gathering points”?
of retailers have the ability to set up POS in any store format (pop-up, store-in-store, etc.) on their strategic roadmaps
51%
Mobile POS. 5G wireless networks. Contactless payment. Augmented reality. Unified Commerce. What will your shoppers expect in your stores? What will help increase engagement, boost basket sizes, and ultimately, engender loyalty? Does your POS platform support the quick and seamless implementation of new experiences as your customers’ behaviors, preferences and expectations continue to evolve?
Question 5
Are you able to keep pace with omnichannel customers’ expectations of the in-store experience?
of retailers are dissatisfied with their ability to deliver immersive brand experiences in their stores
78%
The returns experience has been a constant last-mile challenge for retailers, largely because of its cost and complexity. But returns are just one point of friction between physical and digital experiences, as only 39% of retailers indicate satisfaction with their ability to do so. Does your POS make it easy for customers and associates to engage, interact and transact as shoppers venture across channels and locations?
Question 6
Is it a seamless experience for both customers and your associates to return online purchases in stores?
of retailers indicate that better integrating physical and digital experiences is very important to the success of their stores
89%
It is becoming increasingly critical for stores to efficiently (and profitably) balance in-store customer needs with order fulfillment needs. But as an industry, retail is struggling to support stores. Fully 88% of retailers are dissatisfied with their ability to effectively fulfill store orders. Does your POS help your stores serve the needs of both in-store and online shoppers? Are order management tools and processes tightly integrated with your POS?
Question 7
Are store associates equipped with the tools they need to efficiently and effectively balance in-store customers with online order fulfillment tasks?
of retailers indicate that fulfilling store orders more effectively is important to the future success of their stores
93%
As weather, networks and power grids become increasingly volatile, the ability for your stores to operate while offline and potentially without power is more important than ever. POS platforms that support serverless and disconnected mobile devices (with long battery lives) can mean the difference between “up and running” and “closed for the day.” Does your POS support serverless, offline mobile devices so your stores can keep business going?
Question 8
Can your POS operate and transact offline without requiring an in-store server?
of retailers indicate that reliable performance under any conditions is important to their next POS technology decision
100%
Based on your assessment results, it may in fact be time to think beyond POS platforms. Customers want seamless service, flexible fulfillment and on-demand access to savvy associates. To meet these needs today and have a powerful foundation for future innovation, you may need more than POS. You need point-of-experience technology that connects assortment, service and commerce into one robust solution. You need Unified Commerce. Unified Commerce makes it possible to engage, support and empower your customers — and your associates — as they venture between channels. Aptos ONE is the most robust and complete solution in the Unified Commerce market, and our team has extensive experience rolling out Unified Commerce in global markets to support new unified experiences. Click on the button below to get started on your Unified Commerce journey.
CONNECT WITH AN EXPERT
It may be time to stop thinking about POS to begin seriously considering Unified Commerce
It looks like you have probably outgrown your POS. While you may be keeping up with many shopper expectations today, your customers will likely soon expect more of your stores than you can feasibly deliver. As a result, your more agile competitors may soon have a chance to steal market share from you. It’s probably time to evaluate whether a Unified Commerce solution can help your stores keep pace.
You answered yes to {X} questions.
Congratulations! You are really doing a great job meeting customer expectations no matter when, where or how they shop. Keep up the great work! If you have concerns about whether you can continue to keep pace with their expectations in the future, however, you may want to consider whether a Unified Commerce solution can help.
It certainly looks like you have outgrown your POS. Many of your customers likely already expect more from your stores — and these expectations will only continue to grow. Maybe your stores can’t keep pace and that means some of your competitors are probably stealing market share from you. They’re already offering more options and services, and giving customers the seamless, immersive experiences they want. It’s definitely time to evaluate whether a Unified Commerce solution can help your stores better keep pace with your competitors and your customers.
