NEXT
A quick look at the data may indicate why
More retailers are beginning to see the light…
58%
say beyond selling product, differentiating their brand is now retailers’ #1 store priority
91%
of shoppers say participating in store experiences convinces them to purchase
40%
of shoppers say attending in-person retail events makes them more loyal to the brand
Perpetually among the hottest of topics:
About 4,126,000,000 results
Close
The rising importance of store events
HOME
Some of the best store event strategies we've seen
SECTION ONE
Taking store events outside the store
SECTION TWO
Low budget, high impact event examples
SECTION THREE
6 Steps to deliver high-impact store events
SECTION FOUR
How Aptos can help
SECTION FIVE
An Aptos iPaper
How store events can drive traffic, increase conversions and foster deeper customer connections
of global retail revenues are still transacted in the store; the store is nothing if not resilient
80%
During the pandemic, shopper behaviors changed somewhat, but many of those changes waned once the issues initially presented by the virus also began to wane. However, it seems retailer expectations of their stores changed significantly… and permanently.
Beyond selling product, differentiating their brand is now retailers’ #1 store priority
Source: 2022 Incisiv Unified Commerce Buyers’ Guide
Many retailers are looking to store events and experiences to achieve that differentiation.
Source: Forrester
say experiential retail is a top priority
Fitness Classes
Green Rooms
Pro Workshops & Lectures
A few examples to possibly spark new ideas for your brand
Social Media Activations
"Zen Dens"
Painting Therapy
New Product Demos
Exhibitions
Window Displays
Rooftop Garden & Bar
In-store Exhibits
Product Consultations
Classes & Workshops
Panels & Lectures
Concerts
Dinner Parties
A/R Walkway
Ice Cream Truck
Public Workshops
Store Classes & Public Workshops
NYC & London Marathons
Major Rodeo Pop-up Shops
Recycled Pop-up for Recycled Style
Pop-up Concerts
Pizza (for Miles) Pop-ups
Local Races & Run Clubs
Living Pop-up Shop
Others are very much thinking outside the (store) box with their event strategies
Tree Planting Event & Sale
Store Hangout Spots
Pop-up Shops in Aptos' NRF Booth
Bridal Showers
Canopies & Cash Boxes
Parking Lots
Workshops & Classes
In addition to big budget ideas, small events can have big brand benefits
Low budget, high impact events examples
1
Planning should always start with a specific customer segment
Specific interests help design targeted activities. Targeted activities lead to targeted actions: Assortments, Offers, Messages, Lists, Outreach.
Engage the stores early and often
Local locations Local relationships
Carefully plan event inventory
Forecasts and allocations may require creative use of historical data until event history begins to build
Marketing should always partner with merchandising
Localized products Localized launches Limited editions
2
3
4
5
• •
• • •
Make the most of social media opportunities before, during and after the event
Don't forget to make post-event preparations
Last-chance-to-buy event items Promote/cross-sell related items Share event photos and feedback Extend social media engagement Promote future events
6
• • • • •
6 Lessons we've learned helping our clients bring store events to life
For more than 40 years, we have specialized in helping retailers deliver unified brand experiences by connecting customers in every channel to products across the extended retail enterprise. Our Merchandising, Inventory, CRM, Sales Audit, POS and Order Management solutions work seamlessly together to help hundreds of retailers always stay prepared for whatever shoppers will expect of them in the future. Aptos solutions are live in more than 125,000 stores around the world, where they ensure that the store experience — still the centerpiece of the vast majority of omnichannel shopping journeys — remains relevant, empowering and engaging. Our rich history as one of retail’s leading technology solution companies ensures that every client, in every part of the world, is always prepared to thrive, no matter what the near future may bring. Learn more about how we can help your stores prepare for the near future of retail at aptos.com
About Aptos
Aptos ONE, our cloud-native, mobile-first Unified Commerce platform is built to help stores produce effective and efficient events. Whether inside the store or out, Aptos ONE’s patented offline resilience makes it easy for store associates to go where their customers gather. With Aptos ONE, being “mobile-first” is much more than a buzzword. Aptos ONE is designed to be mobile, with robust functionality delivered via mobile interfaces that are easy to adapt, easy to use and highly resilient. Selling at events is as easy as showing up with a mobile device and some inventory. Aptos ONE POS packs the industry’s most powerful cloud-based feature set into an intuitive app that’s easy to deploy on retail-ready iOS or Android devices — so associates can connect customers to products anywhere, from the palm of their hand. Learn more at: aptos.com
How Aptos can help you deliver store events
